The "Fairy" business Plan.....

The Fairy business plan that got me the loan that should have been declined. The purpose for posting this is so that you know that there was no one or nothing that was going to get in my way of what my soul was telling me to do. Don't let anyone get in your way either. If you know that what you are doing is your souls desire and it is what your supposed to be doing don't let anyone tell you, you can't. Remember this. Every NO you hear is another door opening to a yes you just never know where the yes is going to come from.

Business Plan

Dragonfly Gifts of Vermont

And

www.dragonflygiftsvt.com

Owner Heather Paine

heather@dragonflygiftsvt.com

Table of Contents

I. Mission Statement

II. Who are we

III. How we got started

IV. Where we want to go

V. What we need to get there

I. Mission Statement

To provide our customers with a high quality product while giving them a sense of hope and peace.

II. Who are we?

Heather Paine……………………CEO, COO, creator,

And sole (soul) candle maker

Michael Benoit…………...Fiancée, Chef, Personal advisor

And Chief labeler

Dyllynn and Cjaye Burton…………Children, hope for a

Better future and comic relief

Teresa Paine………………..Mother, personal secretary and

Quality Control supervisor

Granville Paine……………………..Father, Sales and delivery

Michael Paine……………………Brother, son and the soul

2-18-68 to 8-13-03 reason this company was created

III. How we got started

On Aug 13, 2003 I lost my only brother to a suicide, after a life long addiction to drugs. Everyday of his life was a battle to fight the evils of drugs. Now we are all left behind to carry on with out him in our presence. This is not an easy task.

Rewind to a few weeks after the funeral. My family needed a way to say thank you to all the people who had helped us get through the past few weeks and my mom thought a candle would be a nice personal touch while offering the light they had given us back. We didn’t want to just buy them a candle and I had loved making candles as a hobby so we bought the supplies and I made them all. I found this to be very therapeutic for me and actually gave me some comfort. I would spend sleepless nights making candles because it made me feel better. Everyone really enjoyed these candles and someone suggested that I should try to sell them and gave me a number to a craft show that might be interested in my candles. They were interested in them and in a weekend I had sold over 300$ worth of candles. Roxy (the runner of the show) said she had never seen anything like it. She couldn’t believe how well they did. That got me to thinking……..

One Saturday while making candles I had an epiphany. I would not only sell my candles but I would call them the Candle of Hope and donate 15% of all my profits back to charity. I was

so excited about this idea that I got in my car and drove to my fiancées place of employment and waited for him to take a break just to ask him what he thought of the idea. He thought it was great. He reminded me that we needed to do a lot of figuring in order to make something like this happen but that he would help me. Over the next couple of months we sat for endless nights figuring our mathematics to make sure that we had everything just right.

After everyone knew the goal of my company it generated a lot of buzz. People were interested in having me come and do fundraisers for them; we also generate sales at craft shows and on the web. Over the past 2 and a half years we have donated almost 1000$ to local community projects for drug awareness and suicide prevention.

IV. Where we want to go

Now that we have a good working system in place we feel it is time for expansion. First we will focus on getting the web site in better working order. We will be meeting with Vt. Design works to talk about how they can optimize our web site for us to make it more “web” friendly. They will also create a fund raising book for us so that we will be able to send mailers out to schools and other organization to generate another method for organizations to raise money and awareness. After we see that this is working and generating sales we want to move the business to a bit of a larger location

With the expansion of space we would be aloud to expand our customer base even more. Our goal is to send out fund raising packets to schools to support there after school programs as well as all non profits that raise awareness about suicide, rehabilitation and recover centers. By reaching out to these people we not only help them monetarily but we raise awareness in the community about all the help that is our there. Our next task would be to increase our wholesale market. We are a hand crafted Vermont based company with a message. I know we will get a lot of participation from local area stores with this message.

We feel that with this plan our sales will increase in a natural progression.

V. What we need to get there

Right now we need monetary help to get to the next level. The money will to ward fixing the web site, getting all the printed material we need, some advertising and new equipment once we see the sales growing.